Andrew Carnegie isn’t a name often associated with the world of online gambling.
However, the noted ‘Gilded Age’ Scottish-American industrialist would surely have appreciated the recent attempt by DraftKings to own the media, which it was previously willing to be merely a customer.
Carnegie bought up coke plants, oil derricks, railroads, and iron ore deposits to better control the entire steel manufacturing value chain. Called vertical integration, it’s a soup-to-nuts business style that is now very much in fashion. Think Elon Musk and his attempts to own the battery space alongside that of electric vehicles.
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